At KickAss, we believe looking after your mates goes beyond the campsite. That’s why we’re incredibly proud to support Beyond Blue and their mission to improve mental health across Australia.
Recently, the KickAss team proudly handed over our very first $5,000 donation cheque to Eve from the Beyond Blue team – made possible through sales of the KickAss Blue Heeler plush toy, affectionately known as the “KickAss Bluey”.

All profits from the sale of every KickAss Bluey are donated directly to Beyond Blue, to help support the incredible work they do for Australians experiencing anxiety, depression, and suicide prevention challenges. It’s a simple way for our community to get behind an important cause while picking up a loyal little travel companion along the way.
And the good news? Another shipment of KickAss Blueys has just landed in stores.
Head into your nearest KickAss Store to grab yours while stocks last. Every purchase helps contribute directly to Beyond Blue and the life-changing support services they provide every day.
Together, we can help spark more conversations, encourage people to seek support when they need it, and remind Aussies that they’re never alone.
Let’s kick goals together 💙