KickAss Products is a direct-to-consumer brand that has established itself as a leader and innovator in the 12v off-grid adventure category. We proudly design, develop, and manufacture a diverse range of cutting-edge products spanning power, solar, and camping.
Every day, hundreds of thousands of adventurers rely on KickAss products to fuel their journeys, from epic expeditions to spontaneous getaways.
We don’t just embrace adventure - we power it. We are KickAss!
At KickAss, we take full control of our product journey - from concept to creation - by designing, engineering, and manufacturing our own batteries and 12V accessories in our wholly owned facilities located in Australia, China, and the USA. This end-to-end approach allows us to maintain strict quality standards, drive innovation, and rapidly respond to customer needs. By owning our production facilities, we ensure every product that carries the KickAss name is built tough, tested rigorously, and ready for off-grid adventure. It’s all part of our commitment to delivering Outback Proof Gear™ - trusted by adventurers who demand reliability, wherever the tracks may lead.
KickAss is a truly omnichannel business, seamlessly integrating our online store, physical retail locations, and national warehouse network to deliver an exceptional customer experience across every touchpoint. With strategically located warehouses and retail stores, we’re able to efficiently service our growing community of adventurers - whether you are shopping online from remote locations or walking into one of our stores for expert advice and hands-on support. This connected approach ensures faster delivery, better service, and a consistent KickAss experience no matter how or where you choose to shop. Click here for retail store locations.
We are a big supporter of various sporting teams, charities, and community events including On The Brink Motorsports, The North Queensland Cowboys and the Queensland Rally Championships. If you have a KickAss team that is looking to have a KickAss sponsor, reach out to sponsorships team.
